Monday, January 12, 2009

Model Railroad Hobbyist Issue 1: A Review

January 10th is here and now we available to download the very first copy of Mode railroad Hobbyist, the electronic magazine that editor Joe Fugate envisions is the ideal media format for modern computer applications. I will begin by stating my initial reaction from the moment I pointed my browser to the MRH website

Our first stop is the MRH website to download the issue. Here we hit our first sign of trouble:

“GROWING PAINS! Because of excessive unexpected server load, the main site home page is currently redirecting to this page. You may download issue 1 using the buttons below. We expect to have our newer, more robust full web site up and online sometime later in the week of January 12th.”

In short, the website has exceeded server load and now the main features of the MRH website are out of commission for the moment, with some features simply not being available during the move. We quickly find the reason for this server overload: the file is 77MB; in zipped format my copy is 76.3 MB and my copy unzipped to 78.7MB. Regardless of our current state of advancement, this download will present a very real issue to those on intermittent or slow connections. At this point we can say this current publication is not friendly to those on the gray side of the Digital Divide.

We also see a couple other features that might be problematic. First, this PDF can only be properly viewed in Adobe Acrobat version 9 or similar programs. Acrobat 8 will apparently not work, even though I was able to open the document without issues in that version the first time I previewed the edition. In order to access everything, we will need to upgrade our version of acrobat in the same moment we get this first issue if we have not already done so; Acrobat Reader 9 is a 33.5 MB download and includes other upgrades such as Active-X controls. I am supportive of keeping up with technology, but I also appreciate a degree of backwards compatibility. This publication could be user-friendlier if the acrobat foundation was set to an earlier release build.

We nonetheless download the edition and finally get it open on the computer having completely updated our software. . Instantly we are told that the viewer is trying to go to full screen and then that we need additional components in order to run special features within the magazine. I let the full screen mode take over, but I instantly did not like it so I reverted by to a screen where I can see MRH nestled within the ever-familiar windows environment. In this manner I can see the windows bar at the bottom of my screen and the menu bars at the top of my screen. I very rarely ever use my computer to do a single task at once, and at this very moment I have Adobe 9 open to view the issue, an instance of Internet explorer open and actively pointed to three websites via tabs, and an instance of windows Explorer aimed at the folder I store my copies of MRH. I am not comfortable at my computer if I cannot see at the very leas the program controls in the header and other computer activity in the footer so full screen mode will not be a selling point for me.

The magazine opens up to the title page including sound, fading, and fly in animation to build up the cover. The editor has encouraged subscribers to print out articles and even the magazine and distribute it. However, given the rich images and the colored background, I personally cringe at the thought of printing out even one page of this 129-page edition. The ink bill makes me unlikely to print out this magazine any time soon!

The magazine then has advertiser content mixed in, as we confront our first ads behind the cover. The ads are typical of the model railroad industry only now we see that we can click on the ads and go straight to a link as set by the manufacturers. The first Ad, from BLMA, is hot-linked; when I click on the BLMA ad, my computer activates my instance of Internet explorer and opens the page in the first available tab. I would prefer perhaps if it opened in a tab of its own, considering that current page in the first tab is being used for other purposes. This forced navigation away from that page means I will be leaving the manufacturer website sooner than later to get back to where I wanted to be on the Internet. I would suggest that manufacturers set up their links to open in either a new instance of the web browser or within a new tab. The first option will be best for those who have not upgraded to internet Explorer 7, which would be everybody still using Windows 2000 or less.

I notice that not all ads work perfectly, as the second presentation, by Dallas Models, does not fully work as the text says it should work. At least, I did not know it worked because my mouse cursor did not change to when it floated over areas that are hot-linked but after I started clicking on things, the cursor did indeed start changing. It would be better if the pointer changes upon rollover, or if the links highlight upon rollover to provide the user with instant feedback that they are doing things right. I do believe that as this is a new idea, it will take both advertisers and the magazine staff time to perfect this medium.

The third article by fast tracks has three embedded videos featuring three of their products. I turned all three on at once and thus I got to experience out of synch music; that was my own fault but I could not turn any one of the videos off or mute them once they had started. These features might be nice. Otherwise, the advertisement works as it should; my mouse pointer provides me with instant feedback as I roll over features that can be interacted with about the page.

It is with the fourth page that we finally reach the table of contents, a glossy page of hyper linked articles with descriptions and page numbers. I notice that if the mouse pointer is not on a link, it has a little down arrow suggesting moving forward in the magazine. I also notice that the articles are hyper linked to take me directly to the articles. And here I make a new discovery: there are no back buttons to take me back to the previous page I was on before I made my article selection. Indeed, I have to thumb through all the material between the first feature article and the table of contents to get back to that page!

There are a number of experiments on these pages with combining text over images. The effect is nice, but in some cases it makes it difficult to read the text. My eyes are still young and good, but I predict that older readers may have difficulty. Now in this electronic format it might be possible for the image to be hyper linked, and upon clicking the image you are taken to a full screen view of that specific image. Clicking once would then return the user to the magazine. This would make it possible to gray out or block out parts of images completely with body text background bubbles while still allowing users to see the beautiful background pictures without detracting from the importance of the text.

Not soon after the pages of contents we find a page with the typical publication data and appearing with it are a couple more advertisements. At this point I am now bothered by the fact that the links from the manufacturers are not previewed as they are in Internet explorer. That is to say, when I roll over a hyperlink in Internet Explorer, a little indicator appears that shows me precisely what the link is where I am going. While I think I can trust the content of MRH, I like having the additional security that comes with this extra information.

I finally have arrived at the Letter from the Editor that champions a number of features for an electronic magazine that are important in theory. I will reproduce those points here before analyzing them either standing alone, as they appear in the magazine, or both.

Joe Fugate’s Theory of Electronic Magazine Content
1. Electronic media allows for Movement.
2. The magazine cannot merely be a print edition repackaged as a PDF.
a. The orientation should be landscape to fit on the computer screen
b. The screen should go to full screen mode to fill the most screen space.
3. A page should have less contrast and lower eyestrain to make it easier to read.
a. The background color should be “toned down”; not as white as paper.
b. The font color should be slightly gray instead of black
4. Since we are in the electronic medium, we should be able to link directly to Internet content
5. The electronic distribution has the widest distribution potential, so it should mean maximum market exposure for advertisers.

These points cannot be taken lightly as they are indeed threaded throughout those points we have already seen just examining the first couple of pages. The landscape layout is a great idea. Full screen, however, is not useful to me as I still want to see my computer environment in the margins. Accessing manufacturer links from full screen mode is cumbersome and requires flipping the screen anyway; if my margins stay constant, I maintain a stable environment. The manufacturer links work very well, but I cannot see a preview of the links in my web browser before I go to them, leaving a loops for unscrupulous people to place illegal links to other content. The other points require further analysis, as my pilot navigation has not yet uncovered them.

I soon discover what the editor means by softer contrasts when I am reading the editor’s article. Now unbeknownst to him, my screen is already actually compensating for contrast issues just by me changing the angle of the screen on my laptop to the base. As such, this article was difficult for me to read because the contrast was too soft. A readjustment of my screen made it easier to read, but if I needed sharper contrast, it is now evident to me that it is imply not available.
We should keep in mind that the human eyes automatically fade the white space between two black points, as we can see by the mental image trick involving a 5x5 grid of black squares with a little white space between them. The white intersections will appear to be gray even though they are true white! I do believe that the editor may find it more effective to set up the background in a manner that it either takes on the user’s computer settings, thus being precisely as the user wants already, or if the user has some sort of control to change the background contrast color and the text color.

The editor states that the electronic copy should not merely be a warmed over PDF version of the print magazine. As I peruse the rest of this magazine, I notice that the content does not fill the spaces available to it, but rather follows a three-column format that is almost exclusive to the magazine rag world. In some cases like Page 26 or especially 92 where the text is quite mutilated to fit around the images. Throughout the issue it appears the contributors have not written their articles in direct correlation to how the content will appear on the pages next to the images. Now surprisingly enough, some pages such as page 14 do indeed make good use of the space, presenting text that fills the area rather then a preset column space and then relates closely to the content described by the images on that same page. Page 26 works well because indeed, both work together to introduce the article.

The editor makes a position concerning advertising that should be taken into context and then put into proportion. An electronic journal like this will provide manufacturers with a maximum exposure to the population the issue can be distributed to. This means that in this case, this particular issue will have problems getting got those people with slow Internet connections or no Internet connections at all. As mentioned earlier, even though the editor encourages subscribers to print this magazine off and spread it on foot, people like me are not encouraged to do so due to the potential ink run this will cost.

As I scan the journal now more quickly I am unable to find any easy methods to snip and save just those articles that are most interesting to me. I further find that I cannot highlight and copy the text, which means I cannot save snippets of information to a note file on my computer. I cannot download and save images I might like to keep as desktop wallpaper or for any other purpose. When I come to a page containing a layout, I find I cannot download the layout in an electronic format file, which would be enable me as a hobbyist to adopt and use parts of a layout I like towards my own layout plans. There are ways around these issues by using the “print screen” option, of course, but they all present barriers to advanced user access.

It appears to me that the images themselves presented the editing staff with issues as they formatted the text to fit around them. It occurs to me that with this medium, the pictures themselves can move! In this case, if I clicked on a small picture, I should be able to get a larger version of the image within a little ‘image window’ on my computer screen. I could then zoom in or resize the image far beyond the space within the content pages to suit my curiosity or other needs as I look at the pictures. The imaging as it appears seems to remain planted in the print magazine format, quite opposite to the editor’s goals. This problem should be easily correctible, which means future issues might allow better image control.

Overall I feel this magazine is well worth the wait, the effort of everyone involved and it accomplishes the goal. In this case, we see the first run of an idea and while this not perfect, perhaps even far from perfection, there is now a benchmark that is a world beyond where the mark used to be. Joe Fugate has now produced the first edition of what is an interesting experiment in foraging into previously unknown territory, and if the lessons from this experience are taken in stride, I predict this magazine will be very successful in the coming years. Naturally, future issues should perhaps be more accessible, friendlier to backdated platforms, and even more progressive on content manipulation.

I mentioned a couple manufacturers in the course of my review and in all fairness I shall take the time to mention all who have made a contribution to the model railroad hobbyist issue. In addition to those already mentioned, BLMA, Dallas Model Works, and Fast Tracks, allow me to also thank Alkem Scale Models, canyon Creek Scenics, Layout Vision, Litchfield Station, Model Railcast Show, Model Railroad Tips, Model Trains Video, Pacific Vista Publishing, QSI Solutions (Tony’s Trains), Rapido Trains, ShelfTrax, UPBids.net, and Vernonia Northern for their contributions.

14 comments:

  1. That problem you had with the Dallas ad was one of the Acrobat/Adobe Reader 9 specific features - the magazine is readable in Acrobat 8, but some things, such as you found, do not work in it.

    Thanks for the review. I've posted it to the editor's mailing list, so you should have some more visitors shortly...

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  2. Fugate says, apparently, that the electronic mag shouldn't just mimic print, but almost everything you say suggests this is just what he's doing. It's not as if it's impossible to print landscape, after all, and if he thinks that's an important distinction, he's off base. And he's telling folks to PRINT the thing??? I agree, 122 pages might be 20% of an ink cartridge @ $35, right? I can get MR or RMC for less! If he's serious, he should drop any idea of printing.

    I'm also somewhat amused that he and Schultz think the typical reader is willing to upgrade Adobe software, internet connection, and various little add-ons like download managers to get a "free" magazine. Leaving cost aside, just looking at the comments on the Atlas forum suggests a lot of people just don't normally work with zip, say, and this whole business of downloading, bandwidth, unzipping, and so forth has them at sea. (For that matter, they don't seem to save even a meg with zipping -- why bother?)

    I would also question what they're doing or not doing to have the thing at 77 megs. Are they editing the photos to reduce the size to 50K or so, for instance? Or do they care?

    You're also stressing the technology, but haven't said much about the content. The covsr suggests it's MR clone material, mediocre modeling with flashy presentation. I stopped buying MR because I was tired of that. This looks basically (again, contra Fugate) like someone trying to imitate MR's tired and losing formula with new technology.

    Now look at Carl Arendt's site. No need to download anything, no need to upgrade to the latest and greatest, no hassling with pdf -- come to think of it, isn't pdf just trying to be a paper medium, saving money only in distribution?

    Columns -- B list hobby celebs, Kempinski, some ex-MR dude. Why do we need columns? Koester wastes a page of MR every month, as does Getz in the Gazette. Are we trying to mimic a losing formula, again?

    I'm very, very skeptical.

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  3. Nothing like putting words in people's mouth. Nobody in their right mind would print out all 122 pages. Print out a favorite article maybe, but print the whole dang thing? Don't be ridiculous!

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  4. I did download 9 before I wrote my review. I previewed the whole thing in 8 and then read it in 9.

    The scomments I have concerning the Dallas Works Ad is a matter that programmers will jsu thave to work out. There are a number of little things that people who don't design and build websites fulltime but sell trains might not consider important in an ad.

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  5. My credentials, as if they matter or if anyone is interested;

    I have a BS in Geology that consists of six years fo the University undergraduate experience with an emphasis in science education and a broad viewpoint.

    I also have a MA in Library Science. it is in that course that I spent time learning in shallow depth about topics that are pertinant to web usability. In three classes we sat down and reviewed and ranked websites, so it is in this way I developed some sense of these issues. This made it relativly easy to write a cohesive review of Issue 1.

    I want to assure everyone that I did enjoy the content and I feel the magazine has some terrific aspects. Naturally this review reflects my critical side and with that there are really no limits concerning what I am afraid to pull apart. I am certainly NOT a reviwer with model railroader [see no evil, hear no evil, say no evil!!] If I found something that could be improved, I stated it as bluntly as I could.

    So I hope the pile of red ink is not discuraging; I had to endure the peer review process as part of AP English and like many others, I found that the best reviewers were those who tore my papers apart and bled their soul out on my pages. It was from these reviews I could make the most improvement - or dimsiss the point completely as that was my choice!

    Thanks again, Joe, and I look forward to more MRH in the future!

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  6. John,

    From what I've heard, and read, of you - your skepticism is a blessing from above.

    Oh - and do you know how B-list'ers get to be A-list'ers?

    They get seen and appreciated for their talents. And right now an awful lot of people are seeing the authors in MRH and there seems to be a fair amount of appreciation going on as well.

    Oh - and it's Shultz. No "c" in my name, thank you. And I'm not even near to being a B-list'er. Probably more around the "L's."

    C-ya!

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  7. John said...
    Fugate says, apparently, that the electronic mag shouldn't just mimic print, but almost everything you say suggests this is just what he's doing.


    John, I think there's something to be said in that it's harder to break old habits then we initally think! The biggest difficulty seems to be fully evolving to the new medium, and though issue 1 does wonders concerning advertiser material, it comes up a bit equal against typical railroad magazine content.

    Yes, I did find the advertisements to be quite nice in some places, including those little links. Now future advertisement pages might include an embedded cart to fill with items only available through that specific edition of the issue and that would Truely advance this hobby to a new level! Think Instant Gratification Window Shopping!!].

    We will have to see if Volume Two can step it up. the large G scale railraod was really quite interesting, but it might have been cooler with a built in panoramic interactive picture that allows the user to look in the room as if they were looking through a camera and panning the room.

    A layout visit typically contains the nice staged pictures we saw. now what would be cool might also be something like an interactive game like return to Zork where we come to decision point; at each point we can either look at objects in deeper detail or we can select a new destination. As we move to that destination, we could see a moving image of the model railroad as we move to the next place in that direction. When we arrive at action points and click on a staged picture, it would also pull up the figure label data to tell us more about what we are seeing. Naturally this would mean someone would have to film video moving from each action point.

    The underlaying coding for something like this might not actully be that difficult. Each action point and destination path would be like albums in an online photoalbum; the user would upload a video moving from point one to point two for each path and then a precoded preformed action point file into the Action point album. this action point would include the necessary links to access pictures loaded into the actionpoint album along with any other data that might be important.

    The problem with thinking outside the box like this, of course, is that it becomes really hard to hold everything together without the box confines!! But someday we will have this new box.

    Now this changes the nature of the accompanying article. Instead of a linear article, we now have space for articles that are particular to each action point.

    The author may also wish to have a prefacing article with more informaiton. Indeed, there are a number of things that can be done in a richer manner. At the same time, we should remember that some people would still prefer the old tried and true rag format. In that case it might be possible to find a formula that extracts the still content from the media rich version and puts it into a rag version; this version might include pictures that have been reduced and faded to a 16 color gray scale for ready reference. Such a document would mean that I could print out the entire rag and read the meat when I'm in a place where the computer is incompatible - like the can.

    One thing is clear from this exercise; it's hard to change formats in the beginning!

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  8. There's also the advertiser side to consider. Most of the model railroading advertisers out there are not known for their bleeding edge tech savvy.

    If the mediaZine wanders too far into new territory too fast, people (especially advertisers) aren't going to know what-the-heck it even is.

    My original desires were far more outside the box than this current first attempt. I decided it made more sense to start with the familiar and then begin to move in the direction I'd like to go bit by bit.

    Evolution rather than revolution will probably be more successful with model railroaders - and with potential advertisers.

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  9. I agree, Joe!

    Now I thought the advertisers did a stellar job with what they were given and with what they expect from a model railroad magazine advertising format. My idea of imbedding a shopping cart into the advertisement or even the issue following the Amazon model. In the Amazon model you can shop many outlets at once, and on checkout you pay once even if there are ten differnet vendors; shipping is charged for each vendor, and in a couple weeks...months, you recieve your goods form the vendors. Now I know there have been a number of times I have seen something really cool in MRN, MR, or RMC and if I was at the comptuer that instant, I WOULD have ordered it immediately.

    Natually, vendors would need ot be able to put time limits and quantity limits on each item so that after a set amount of time the offer is no longer available. And equally so, this way the vendors do not oversell their stock, even though buyers may be able to immediately preorder a copy out of the next run.

    This model would work for the cottage industries, but just like Amazon, MRH would have to set up the cart functions and make it easy to use. All in good time?

    I thought through my comment I just posted, and felt the Layout Tour idea deserved it's own Blog post. It is in itself a Revolutionary Idea!! now we just need people like the JMRI and Xtrkcad crowd to pick this up and I think it would be hot. Indeed, I think every single Model Railroader with a Layout on the web would be using this Layout Adventurer Software!!

    Ok, Baby steps...stop flying, we need to crawl first!!!


    [Did I mention I am once again Unemployed? hehe, what can I say, the bottom fell out of the mining industry!!]

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  10. I'm still puzzled that the magazine format has to use pdf and download, which it seems to me adds complexity and limits readership, since again (and no one has taken this up), the great majority of potential readers have probably never unzipped anything and don't really want to. Can't equivalent ads with shopping cart and other bells and whistles be put on a plain ol' web site?

    I think a certain amount of the "favorable" mention, especially on the Atlas forum, is from guys who are basically taking the opportunity to brag about their DSL/fiber access and their state of the art desktop. So far, in fact, there's been almost no mention of the content, even with my prompting here. This ain't a good sign! (Is the G scale layout the one that was in the Gazette six months ago?)

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  11. First off, PDF is a portable document format. It's meant to be complete in and of itself and accessible across many devices while preserving the look and feel of the content, ensuring a consistent experience for all viewers. HTML is merely a markup language, thus the appearance and format of the content is at the mercy of the browser settings, version, OS peculiarities, plug-ins, etc.

    Secondly, the stated purpose of zipping the file is to prevent people from opening the PDF across the 'net and hanging their machines, thus avoiding a poor customer experience. The MRH staff has gone through great pains to explain how to de-compress the file, and offered links to free utilities to complete the task.

    As for the requirement of having the latest versions of software & plug-ins installed on your machine, or using a download manager to deal with bandwidth issues, so what? It's not an unreasonable expectation. The entire tech sector typically requires customers to upgrade (often at no cost) in order to enjoy new features they may desire. If the hobby has to be dragged kicking and screaming into the 21st century, so be it! Nothing progresses without change, and change does not come without growing pains.

    I'm glad that modellers continue to have nothing better to do than fill the void with criticism of various manufacturers and publishers, even when there isn't sufficient cause. Your cohesive review reads like a foot blistering, forced march across hot coals; as if 'every feature was such an agony to use'.

    Perhaps your Library course review time would have been better spent creating, formatting, & testing content from scratch for use across multiple platforms than applying likely arbitrary and possibly outmoded critera to unspecified websites.

    I look forward to navigating through your fully interactive, animation & movie laden, free online virtual reality magazine using an interface that blends the look of a steam engine and Windows interface very soon.

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  12. MRH highlights the need for a new environment that transcends Adobe PDF - or points towards the web browser as the way to go.

    I am not in the publicaiton business, but those who are will take heed of the MRH lessons and for free. They will take the comments and criticism to heart and tool up their own free online magazine. How long do you think it will take the likes of MR, RMC, or others to notice the upstart that gained 14,000 downloads on the first issue alone?

    The fact is that there are places that need to be improved; there are things still being done that are backwards [the formating of text on the pages, for example: using the forced magazine aspect of three colums when a text block was more appropriate for the space]. And if MRH does not improve these things, someone else will and they will do it better.

    And they will reach down to those who are not using the latest and greatest technology - which will mean advertisers get a wider audience.

    Think about it!!

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  13. 1) Form follows function. The function here is to transfer knowledge, whether it be a new technique, new product, or merely to inform & entertain.

    2) The prime objective of knowledge transfer is to ensure the material is readily understood.

    3) The paradigm here is a magazine; people understand that word as it is currently defined. They are comfortable with that look-and-feel. If MRH ends up re-defining what a "magazine" is over time, that's great. By adding integral & appropriate rich media content and (eventually) developing/promoting new ways to link thought patterns & ideas, communication & feedback, they will change the way people accept presentations and navigate the available material. I'm certain Mr. Fugate & his crew wanted to add even more whiz-bang features to issue #1 but, at some point, he had to say "enough" and get the information distributed. He set out to be a content provider, not an application developer. His tools are commercially available products and not faerie dust and wishful thinking.

    4) If you aren't the developer of a particular technology, you are a slave to it and must accept its limitations. You make a choice; you can spend your time developing new tools or you can create things with the tools you already have - it's doubtful you will ever have time for both.

    5) MR & RMC are not going to suddenly stop printing on paper any quicker than people will stop buying it. They certainly aren't going to start giving all of their content away for free. Their business model differs sufficiently that MRH has no current competition of similar scope. I would venture to guess that the target audience demographics are far enough apart that both approaches will survive alongside for quite a few years yet.

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  14. "I would venture to guess that the target audience demographics are far enough apart that both approaches will survive alongside for quite a few years yet."

    I absolutely agree. My guess is roughly half the readers of Model Railroader will go to their grave never having downloaded Model Railroad Hobbyist. That's maybe 75,000 - 80,000 modelers.

    Having said that, I'm also guessing there are at least 80,000 modelers who rarely read Model Railroader today - but they'll download MRH once they learn about it.

    This means each magazine venue will be reaching a different audience. I'm guessing maybe a 50% overlap between MRH and Model Railroader once MRH has fully saturated the global model railroading community.

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